Kickstart 2025: Supporting workplace wellbeing post-holidays

The post-holiday season presents an opportunity for employers to re-engage members, inspire healthier habits and set the tone for a productive year. As a trusted advisor, you play a vital role in guiding your clients to make the most of their investment. Here are some fresh, actionable ideas to help your clients boost workplace wellbeing and ensure members feel supported as they transition into 2025:

Encourage preventive care early in the year

The start of the year is the perfect time to remind members to prioritize their health. Preventive care such as annual check-ups, screenings, and dental visits can catch potential issues early, reducing long-term costs and absenteeism.

Support mental health during the winter blues

Winter can bring heightened stress, financial strain and seasonal mood dips. Highlight the accessibility of Employee Assistance Programs (EAPs), which offer counseling, life coaching and stress management tools.

Make benefits accessible and easy to understand

Members are more likely to use their benefits if they understand them. Encourage clients to simplify communication around benefits—create FAQs, hold Q&A sessions, or distribute quick guides on lesser-known perks like telehealth, dietitian access, or virtual care.

Focus on financial wellness

Many members face financial stress post-holidays. Suggest your clients explore workshops or tools tied to their benefits plan, such as financial coaching or the Blue Advantage Savings Program. These programs can provide immense relief while showing members their employer cares about their overall wellbeing.

Long-term goals start now

January is a time for resolutions, but sticking to them can be tough. Help your clients position their benefits as long-term allies in member health journeys. Whether it’s chronic condition management, well-being support, or mental wellness tools, these programs can empower members to sustain positive change throughout the year.

Take action today

As we welcome 2025, this is your moment to connect with clients and position yourself as a key resource for driving member engagement and wellbeing. Share these strategies with your clients today and help them design a plan that not only supports their workforce but also demonstrates the true value of their benefits offerings.