News June 22, 2016

Canadians rank Blue Cross as Canada’s most reputable health insurance brand

In its first year in the Leger Marketing ranking of Canada’s most reputable companies, Blue Cross has debuted as the #1 health benefits provider in the insurance sector—ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada.

Blue Cross was measured across a number of reputational categories and scored highest for corporate citizenship, quality, honesty and transparency. The brand also earned a high awareness ranking of 89 per cent.

The Canadian Association of Blue Cross Plans is comprised of seven regional, not-for-profit health benefits providers that collectively serve more than 7 million Canadians. Each operates independently to provide health, dental, life, disability and travel coverage for workplaces and individuals from coast to coast. The Association belongs to the worldwide Blue Cross Blue Shield network. The Blue Cross ranking in the Canadian study reaffirms Blue Cross as the most recognized and trusted health care brand in the world.

As a leading health benefits provider, Saskatchewan Blue Cross President and CEO Arnie Arnott says, “As not-for-profit organizations, Blue Cross is committed to providing outstanding service for our members,  and strive to improve the health and wellbeing of those we serve.  We are delighted that Canadians and Saskatchewan residents as well, have reacted so positively to Blue Cross in the survey.”

Leger Marketing polled more than 25,000 Canadians for the survey of 230 companies in January 2016. Results are published in Marketing Magazine.

For more information, please contact Todd Peterson, Vice President, Sales and Marketing, Saskatchewan Blue Cross at 306-244-1192